Lesson #2 – Sales Reps – The Changing of the Guard

Posted on 09. Jan, 2010 by Paul Marshall.

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My thoughts on Sales Staffing has less to do with anything in the book and more to do with my experience.  Interested in your comments, thoughts, experiences as it relates to Sales staff. Like many functional areas in your business as your market matures and as you are crossing the chasm the skillsets of your [...]

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What do you do in bad meeting…

Posted on 07. Jan, 2010 by Paul Marshall.

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Lots of comments on this twitter post "Ever have(non-internal) meetings w/ someone & u know 5 min in that it isn't going to work..do you stay, be courteous or bail, I've done both" I thought I'd move th dialogue here.   My concern in bailing is as @mbertulli mentioned some people just don't make good [...]

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Fail TO Succeed!!

Posted on 06. Jan, 2010 by Paul Marshall.

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Jordan on Success "'I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot… and I missed. I have failed over and over and over again in my life. And that's precisely why I succeed''." -Michael Jordan [...]

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Great reminder from Seth’s Blog Today

Posted on 06. Jan, 2010 by Paul Marshall.

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In today’s post from Saul he says “If Wal-Mart or some cultural shift has turned what you do into a commodity, don't argue. Find a new place before the competition does. It's not easy or fair, but it's true”.  It is something I hear a lot of complaints from folks about but I think we [...]

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EXECUTION – GET STUFF DONE IN 2010

Posted on 22. Dec, 2009 by Paul Marshall.

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A topic I could spend hours talking about but a good reminder as we plan for and head into 2010. Success in improving business performance is not in the blinding brilliance of your strategy, but rather it is in it’s execution. It is important to work efficiently and make sure you are squeezing every ounce [...]

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Crossing The Chasm – Lesson#1 – Marketing In The Early Days

Posted on 19. Dec, 2009 by Paul Marshall.

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Where Do We Start?? Initial Assumptions: I’m going to assume you have a business concept, a strategy, some funding (bootstrapped or otherwise) and a product in some stage of development.  You may have some customers or you may be looking for your first but you are fairly early on in your company’s life but perhaps [...]

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Crossing the Chasm – The "Lessons Learned" Series

Posted on 19. Dec, 2009 by Paul Marshall.

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For starters, if you have not yet read “Crossing the Chasm” by Geoffrey Moore please beg, borrow, steal or buy (link attached) a copy and read through it. This book is one (of the two) most influential books that I have read in my time in small technologies companies. Crossing the Chasm is a book [...]

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Invest in Your Community for the Compound Interest

Posted on 06. Apr, 2009 by Paul Marshall.

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So I was talking to someone who had the following story for me as we discussed social media and it’s important role in brand building and community & employee engagement. Associate:  Social media is a waste of time!  I started a Facebook page for my business, I did some blogging, I twittered…heck I even went [...]

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Seek Out The Truth…

Posted on 01. Apr, 2009 by Paul Marshall.

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As you engage with your community and especially your customers, prospects and trusted advisors ALWAYS seek, ask for and encourage the truth. Too often people meet with others in their industry and have drinks and chat over how great everything is going and how wonderful their respective companies are. It is nice to meet with [...]

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Is Your Message Clear?….Twitter Your Business Description

Posted on 31. Mar, 2009 by Paul Marshall.

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Had an great conversation while attending the conference on the value of simplicity. Many organizations, including mine, can be accused of complicating their message and making it difficult for their employees, their customers, their prospects and their community at large to understand what they do. An attempt of this for Ivara would be as follows: [...]

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