Paul Marshall

Lesson #2 – Sales Reps – The Changing of the Guard

Posted on09. Jan, 2010 by Paul Marshall.

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My thoughts on Sales Staffing has less to do with anything in the book and more to do with my experience. Interested in your comments, thoughts, experiences as it relates to Sales staff. Like many functional areas in your business as your market matures and as you are crossing the chasm the skillsets of your [...]

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Crossing The Chasm – Lesson#1 – Marketing In The Early Days

Posted on19. Dec, 2009 by Paul Marshall.

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Where Do We Start?? Initial Assumptions: I’m going to assume you have a business concept, a strategy, some funding (bootstrapped or otherwise) and a product in some stage of development. You may have some customers or you may be looking for your first but you are fairly early on in your company’s life but perhaps [...]

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Crossing the Chasm – The "Lessons Learned" Series

Posted on19. Dec, 2009 by Paul Marshall.

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For starters, if you have not yet read “Crossing the Chasm” by Geoffrey Moore please beg, borrow, steal or buy (link attached) a copy and read through it. This book is one (of the two) most influential books that I have read in my time in small technologies companies. Crossing the Chasm is a book [...]