Tag Archives: relationships

Lesson #2 – Sales Reps – The Changing of the Guard

Posted on09. Jan, 2010 by Paul Marshall.

1

My thoughts on Sales Staffing has less to do with anything in the book and more to do with my experience.  Interested in your comments, thoughts, experiences as it relates to Sales staff. Like many functional areas in your business as your market matures and as you are crossing the chasm the skillsets of your [...]

Continue Reading

Invest in Your Community for the Compound Interest

Posted on06. Apr, 2009 by Paul Marshall.

6

So I was talking to someone who had the following story for me as we discussed social media and it’s important role in brand building and community & employee engagement. Associate:  Social media is a waste of time!  I started a Facebook page for my business, I did some blogging, I twittered…heck I even went [...]

Continue Reading

Is Your Message Clear?….Twitter Your Business Description

Posted on31. Mar, 2009 by Paul Marshall.

0

Had an great conversation while attending the conference on the value of simplicity. Many organizations, including mine, can be accused of complicating their message and making it difficult for their employees, their customers, their prospects and their community at large to understand what they do. An attempt of this for Ivara would be as follows: [...]

Continue Reading

Conferences, Community and Social Media

Posted on29. Mar, 2009 by Paul Marshall.

2

Had the good fortune this past week to attend one of the premier conferences in our industry (RCM09) and meet with several of the main players in our space, the asset health and reliability space, and with several customers and prospects who are looking to take the next step in their asset performance journey.  Here [...]

Continue Reading

Lawyers, Accountants, Recruiters Oh My!

Posted on18. Jun, 2008 by Paul Marshall.

0

Although many people I have met, talked to and worked with feel the need for lawyers, accountants, headhunters, bankers, etc are a necessary evil NOTHING could be further from the truth! As a startup or small business it is critical that as the CFO you establish a strong partnership with these key stakeholders in your [...]

Continue Reading