Had the good fortune this past week to attend one of the premier conferences in our industry (RCM09) and meet with several of the main players in our space, the asset health and reliability space, and with several customers and prospects who are looking to take the next step in their asset performance journey. Here is a picture of our booth:
One of the leaders in our community and the conference organizer Terry Oâ€™Hanlon is embracing social media as a content delivery, engagement and community building tool. The conference had itâ€™s own Twitter handle which was helpful in a couple different ways:
It allowed those who were attending to talk up the event and virtually meet new people and set up meetings before even arriving at the conference
It allowed people who were not able to attend to participate with the rest of the participants and hear what was going on and follow along from their office
It acted as a news media source. During the conference there were major announcements and press releases and conference updates that needed to be communicated and this was a great media to disseminate the information
As you look at how you build your community a few points and suggestions as a follow on to my previous post as you look to take the next steps.
Just Do It! â€“ Be a leader and get started today. Control the medium, control the message, control the space. Start distributing content that is of value and point people to where the content resides. Become the trusted advisor for resolution to their business issues and point them to others when they have problems that you are unable to solve.
You Donâ€™t Have To Do It Alone â€“ who are the leaders in your space and what are they doing online. Reach out to them and work with them to set up a site, or better yet post to your site. Talk to your customers and partners and determine how and what will add value to them and work with the â€˜gurusâ€™ of your space to deliver it.
Start twittering, blogging, etc at your conferences and let people know you are there.
Consolidate your online contribution and make it easy for people to find you – If you have a website that is your principle communication vehicle is your blog linked to the website and vice versa so they are easy to find? Is your Twitter handle and link on your blog and website? What about your business collateral? Put it on your business card. Put it in your email signature line. make it easy for people to find all your contributions and thoughts on your community so that they know where to go and donâ€™t have to search.
Remember that building a community takes time, patience, dedication and is an investment in your company, your community, your customers, your employees and your prospects.
Some math to show the reach of social media. The Twitter conference handle generated 86 followers in a couple weeks. Lets assume 1/3 were already using Twitter (my estimate from reviewing the list) and that means that approx 60 new people in my community were reached using social media due to the commitment and effort of one of our respected industry leaders. Over time if those 60 users add 60 users each in the community (fairly conservative assumption) the community has grown to 3600 in fairly fast order.
Now maintaining those new community members and growing that community is dependant upon the continued flow of VALUE ADD content. I and all of us at IVARA will do our part to contribute and lead this great community and care and feed for customers, partners, employees and prospects. For now we have our IVARA BLOG, our IVARA TWITTER and many webinars, etc that link through our website.
What are you doing in your space? Are you investing in and giving to your community, if you donâ€™t someone else willâ€¦step up and make the commitment, get started today.
Please comment on your thoughts, experiences, successes, failures so we can all grow our communities together.