Invest in Your Community for the Compound Interest

So I was talking to someone who had the following story for me as we discussed social media and it’s important role in brand building and community & employee engagement. Associate:  Social media is a waste of time!  I started a Facebook page for my business, I did some blogging, I twittered…heck I even went […]

Seek Out The Truth…

As you engage with your community and especially your customers, prospects and trusted advisors ALWAYS seek, ask for and encourage the truth. Too often people meet with others in their industry and have drinks and chat over how great everything is going and how wonderful their respective companies are. It is nice to meet with […]

Is Your Message Clear?….Twitter Your Business Description

Had an great conversation while attending the conference on the value of simplicity. Many organizations, including mine, can be accused of complicating their message and making it difficult for their employees, their customers, their prospects and their community at large to understand what they do. An attempt of this for Ivara would be as follows: […]

Conferences, Community and Social Media

Had the good fortune this past week to attend one of the premier conferences in our industry (RCM09) and meet with several of the main players in our space, the asset health and reliability space, and with several customers and prospects who are looking to take the next step in their asset performance journey.  Here […]