Crossing The Chasm – Lesson#1 – Marketing In The Early Days

Where Do We Start?? Initial Assumptions: I’m going to assume you have a business concept, a strategy, some funding (bootstrapped or otherwise) and a product in some stage of development.  You may have some customers or you may be looking for your first but you are fairly early on in your company’s life but perhaps […]

Invest in Your Community for the Compound Interest

So I was talking to someone who had the following story for me as we discussed social media and it’s important role in brand building and community & employee engagement. Associate:  Social media is a waste of time!  I started a Facebook page for my business, I did some blogging, I twittered…heck I even went […]

Seek Out The Truth…

As you engage with your community and especially your customers, prospects and trusted advisors ALWAYS seek, ask for and encourage the truth. Too often people meet with others in their industry and have drinks and chat over how great everything is going and how wonderful their respective companies are. It is nice to meet with […]

Conferences, Community and Social Media

Had the good fortune this past week to attend one of the premier conferences in our industry (RCM09) and meet with several of the main players in our space, the asset health and reliability space, and with several customers and prospects who are looking to take the next step in their asset performance journey.  Here […]

Keep them Engaged Through Leadership

OK, I think this is the last post in this “Delightful” mini-series so a quick recap is in order. First I posted about the importance of Delighting your way to Success and how critical it is to improve upon the customer experience every time you deal with them. I gave some recommendations for implementation in […]

Hiring Engaged Employees

My last few posts have presented my thoughts on the critical need to delight your customers at all times and have discussed some of the how’s around that from the perspective of the types of roles you will require and some recommendations around the types of action plans you can implement. There is one major […]

Follow Up to "Delight" Post

More and more you are starting to see super exciting roles for “Community Manager’s” at exciting young tech companies. In most cases I view these roles as the Chief Delightment Officer at a company who engages with, support and befriends the community and makes the product, brand and company real to users. As my prior […]

Delight Your Way to Success

I have been spending much time lately reading and thinking about customer engagement and experience and the importance of it in all businesses. Having a truly passionate customer base is not just for intimate startup companies, as Apple and the recent lines we all witnessed clearly illustrate. Having your customers so delighted with their experience […]